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Alexa Chung Replaced in Superga’s Shoe Ads

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After two seasons of fronting campaigns for Italian fashion brand Superga, Alexa Chung's packed calendar — and "TV commitments in the U.S." specifically — means she's unable to continue as the label's face. Pop star Rita Ora replaces her, and will debut in ads released next March accompanying Superga's spring/summer 2013 collection. We're assuming now there will be some sort of "viral music video," because that's obviously why you hire a singer.

Photo: Nancy Kaszerman/Corbis

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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