Justin Bieber Officially a Style Icon, Says Adidas (and His Many Breathless Fans)

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Photo: Frank May/Corbis

Today, the Biebs signed on as a new spokes-model, icon, everything for Adidas's NEO Label. He said he "found a real connection with NEO because it is about fashion, freedom and being true to who you are," and presumably because baggy sportswear sags just enough to maximize the hysteria-inducing sight of his American Apparel boxer-briefs.