Chanel Might Try E-Commerce in 2036

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Photo: Bloomberg/Getty Images

"To be able to wear Chanel clothes, you need to try them on," the house's president of fashion, Bruno Pavlovsky, told BoF. "You need to be in the fitting room. You need to have a tailor who alters the clothes to fit exactly to your body. I think it's part of Chanel ... What we want today — and the way we use digital — is to have more and more people come to the boutique to see the product, to touch the product, but also to try the product. And that, for me, is the most important part. But perhaps two years, three years, five years from now, we will start to sell [clothing] online."