"If the headline on this article is 'House of Fun', I will be sending it back to you — once I've shredded it — in a Ziploc bag," Henry Holland told the Independent in a new profile of the designer. His threat worked, and no papers were shredded in the aftermath of its publication. As his latest and arguably most grown-up collection, presented this past London Fashion Week, confirms, Holland (well-deservedly) wants a little more highbrow cred from the fashion industry: "It doesn't keep me up at night, but I would like to be taken more seriously. [I'm] trying to show that there is growth and development, and that you don't have to use the word fun every time you talk about my clothes. I'm so over the word fun."