Jennifer Aniston Finally Monetizes Her Hair

Photo: Byron Purvis/AdMedia/Corbis

While we were busy ogling the actress's newest sparkly acquisition, she was wheeling and dealing in the haircare industry, and has emerged as Living Proof's new co-owner and first spokesperson. The company is known for introducing a frizz-fighting molecule, developed by M.I.T. scientists, called OFPMA (that's science speak for "making hair look like Jen's"). Following the announcement on Living Proof's website, Aniston tried to claim that her hair hasn't always looked awesome: "Over the years, my hair has been subjected to everything ... blow dryers, flatirons, curling irons, color, extensions, you name it," adding that these products are "a solution that works every day." The actress also plans on being actively involved with the line, including brand development, marketing, and future collaborations on new products. (Let's be honest, though: All she really needs to do is toss her head.)