People in Milan Are Sad That McDonald’s Is Closing So a New Prada Store Can Open

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Photo: OLIVIER MORIN/AFP/Getty Images

On Tuesday, the fast-food chain shuttered one of its most popular outposts in Italy, freeing up space for a new Prada store ... across the street from an existing Prada store. How very McDonald's-y of the fashion house! According to Time, McDonald's is suing the city — the owners of the Galleria Vittorio Emanuele II — for $30 million (roughly 8.9 million Big Macs, or twelve Prada purses), "citing that the bidding process [Milan] used to find a rental tenant for the location unfairly excluded them." And it gets sadder. From the Guardian:

Memories from fans scrolled across a panel outside: "I'll miss you," said one, recalling trips there as a child. On the McDonald's Italia Facebook page, dozens of comments recalled shared laughs, first kisses and regret at the closure.

Greasy tear.