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One Direction to Try Knocking Some Scents Into Their Crazy Fans

Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson perform in the band One Direction on the NBC Today Show at Rockefeller Center in New York City on March 12, 2012.

British Marie Claire reports the band's debut fragrance will be in stores next summer, smelling "suitably sweet for their predominantly teenage fanbase." A surefire ad campaign in a nutshell: "What Makes You (Smell) Beautiful?" "Why, this cloying floral tat."

Photo: John A. Angelillo/Corbis

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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