One Direction to Try Knocking Some Scents Into Their Crazy Fans

Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson perform in the band One Direction on the NBC Today Show at Rockefeller Center in New York City on March 12, 2012. Photo: John A. Angelillo/Corbis

British Marie Claire reports the band's debut fragrance will be in stores next summer, smelling "suitably sweet for their predominantly teenage fanbase." A surefire ad campaign in a nutshell: "What Makes You (Smell) Beautiful?" "Why, this cloying floral tat."