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Taylor Swift Named Some Sneakers After Her Album

Taylor Swift.

Another quasi-random collaboration, just in time for the holidays: Taylor Swift is making a red sneaker for Keds, named after her new album, Red, which comes out on October 22. This is in conjunction with her new three-year contract as the footwear brand's spokesperson; she'll also appear in ads and social media campaigns, according to WWD. Meanwhile: 

In the coming months, [Stephanie Brocoum, vice president of marketing at Keds] said the brand would be giving away 13 pairs of Swift’s shoe every day for a month — 13 because it’s Swift’s favorite number.

And that, folks, is how global business decisions are made. Remember when Mischa Barton had this job? How times have changed.

Photo: Stuart Wilson/Getty Images

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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