So, Who’s Behind NYC’s Coolest New T-Shirt Label?

Photo: C.O.I.

A number of the savviest street style stars popped up during Fashion Month in T-shirts from new label C.O.I. NYC. As a capsule collection of three witty printed tees, C.O.I. stands for Conflict of Interest because, as Stylefile reports, the line's founders "work in the [fashion] industry and prefer to remain anonymous for now due to a 'conflict of interest' with their other jobs." So who are the mysterious designers? Our guess is Anna and Carine, of course, getting together and dreaming up some fun slogans after a bottle of Pinot. Just imagine how "Ballinciaga" would sound in Anna's accent.