After hundreds of years of ivory mille-feuille, bright white tulle, and pearlescent silk, it’s pretty impossible to declare "trends" in the bridal market. The virginal white (or cream, or ivory, or ecru, or eggshell, or whatever) wedding dress is such a given that color is usually one decision brides don't need to make. So, last April, when Vera Wang showed an army of gowns on her runway in blood red and deep plum, the world of white briefly imploded. Especially because it was Vera.
Those dresses were pure theater, and intense red ball gowns were surely not Wang’s best sellers, but they still caused a trickle-down effect. Green and peach have turned up a bit more on the runways and racks since then, and we saw some blush gowns that paired up nicely with pastels and pale colors on the ready-to-wear runways at Jil Sander and Louis Vuitton.
Now that it’s high wedding season, three of the most famous brides are legitimizing the trend: Jessica Biel, Anne Hathaway, and Reese Witherspoon all wore pink this fall. And while Biel’s looked the most quinceañera of the three, each felt like a nod to the new and a bid to get noticed, all without leaning too far forward or getting too bold. In Witherspoon's case, this was her second wedding, so nodding to the non-white trend made sense. But did the women choose these dresses because white finally feels boring? Is it a subtle commentary on their virginity, or lack thereof? Are they defying tradition, or just being superstitious? Did famous designer friends like Valentino and Valli, who made custom gowns for the stars, goad the ladies into it? Perhaps, but high fashion wooing Hollywood is just the start of the commercial cycle: Next summer, or even before, light pinks will show up at the mass-market stores, on your high school friends' Facebook pages, and at actual weddings you attend. Which means that The Last Big Dress Moment — Kate Middleton's laced, sleeved, and white gown — will be pushed to the clearance rack as young, trend-following brides conjure up a new princess on their wedding day: the one that's in their heads. Same old fantasy, but this time she's in Cinderella pink.
Most Viewed Stories
Mary-Kate Olsen Strains Every Muscle in Her Face in an Attempt to Smile
The Fashion Executive Who Doesn’t Wear Underwear on Dates
25 Famous Women on Being Alone
22 Intimate Lost Photos of Marilyn Monroe
Prince George Has No Time for Justin Trudeau’s High Fives
How Angelina Jolie Won the First Big Battle in Her Divorce
It’s Time to Get Over Your White Feelings and Start Taking Action for Black Lives
2009 Called — It Wants Its Vogue-Versus-Bloggers Fight Back.
Former Miss Universe Becomes U.S. Citizen So She Can Vote Against Trump
Madame Clairevoyant: Horoscopes for the Week of September 26
From Our Partners
The Fashion Spot
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.