Would You Buy ‘Pop Water’ From Terry Richardson?

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Photo: Steve Eichner/Corbis

The photographer is the latest to up with Lady Gaga's manager on Pop Water, "a healthier alternative to sugary soft drinks," working as the brand's creative director. Set to debut early next year in a selection of fruity flavors, all designed "to get 30 calories to taste good," Pop Water will partner with musicians and other celebrities who don't know (or don't care) that regular water tastes just fine at 0 calories.