Skip to content, or skip to search.

Would You Buy ‘Pop Water’ From Terry Richardson?

Alexander Wang Fall 2012 RTW

The photographer is the latest to up with Lady Gaga's manager on Pop Water, "a healthier alternative to sugary soft drinks," working as the brand's creative director. Set to debut early next year in a selection of fruity flavors, all designed "to get 30 calories to taste good," Pop Water will partner with musicians and other celebrities who don't know (or don't care) that regular water tastes just fine at 0 calories.

Photo: Steve Eichner/Corbis

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

Connections

Critics’ Pick
Show More
Label
Season
Model:
% Agree

Sponsored Message

More Celebrity Lookbooks

Close

    Sponsored Message Continue