Gwyneth Paltrow: The ‘Writer’ Who Doesn’t Write

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In her first campaign shoot for Max Factor, our Lady of Goop plays "The Writer," one of the eleven roles she'll portray for the brand throughout the year as their new "ambassador." Judging by the print ad, us Writers don't wear too much makeup: a dot of blush, pink lipstick, mascara, and some grey eye shadow. And according to the behind-the-scenes video on the Telegraph, the Writer loves doing things like going into London for lunch, a meeting, or going to a friend's house for dinner. But what about, uh, writing? So this must be how Goop works.