Hot Topic’s New Lingerie Line to Be the ‘Antidote to the Preppy Girls’ Victoria’s Secret Pink’

By

Per WWD, the brand plans to open Blackheart stores in California and Texas come November 15, stocking "mostly lingerie, accessories, and beauty products," aimed at 18- to 30-year-olds, and priced from $5 to $78. Related (and service-y!): All body jewelry is BOGO — Buy One, Get One — 50 percent off at HotTopic.com, including these Like A Boss earplugs. Thank me later.