Missoni Might Do a Lower-Priced Line, Not to Be Confused With a Low-Priced Line

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Photo: Jimi Celeste/Corbis

In an interview with The Wall Street Journal, Margherita Missoni said the fashion house hopes to add a less expensive label; however, "the strategy ... isn't complete, but it is likely to be launched alongside a revamped online-sales site. She declined to specify the timing or a name for the line," Christina Binkley writes. As for the pricing, it won't be as low as the Interweb-crashing Missoni for Target collection — "I don't think I could put the zigzag on that," Margherita remarked. Only a stripe. Maybe a wave.