The Spanx Store: Where Everybody Knows You’re Fat

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Photo: Astrid Stawiarz

Today marks the opening of the brand's "first freestanding store" at Tysons Corner Center in McLean, Virginia — and King of Prussia Mall in Pennsylvania, along with Westfield Garden State Plaza in New Jersey, shall soon be blessed with their own Spanx outlets, WWD writes! Deep breaths (if you can)! The magical, magical McLean shop "is rendered in accents of signature Spanx red, modernistic Lucite finishes and high-gloss lacquer paired with fun, feminine furnishings." And, as founder Sara Blakely adds, "the Spanx store will be a place where everybody knows your name and your bra size — kind of like the TV show Cheers." She plans to sell more menswear, including a "new yoga pant that holds things in very comfortably" without a crotch seam! Now, someone get me a beer.