The rapper sat down with HYPETRAK TV (hat tip Fashionista) to talk, among other things, about the importance of branding for recording artists today. "I think that too much fashion attention as an artist can actually smother you and it can really, really distract from your music," Banks said. "I kind of almost got there with it, where it was just like, fashion, fashion, fashion, fashion, fashion, and I was this fashion darling." She thinks that branding can hurt an artist if it's "not real — if it's not something that you really like. I really like Alexander Wang and I really shop at ASOS, so it makes sense, but you can very easily get sucked up by the fashion world, because they bring artists in to kind of make themselves look a certain way, and as soon as someone new comes out, they've completely forgotten about you. They're so fickle ... if you place your faith in the fashion world, you will get let down as an artist ... so it's very, very important to remember what you're here for." But Banks might not be here for the rap. She told HYPETRAK that she doesn't see herself committing to the genre long-term, and she could "go back to school and take voice lessons again, and do contemporary jazz." Jazzy!
Most Viewed Stories
‘I’m No Longer Afraid’: 35 Women Tell Their Stories About Being Assaulted by Bill Cosby, and the Culture That Wouldn’t Listen
Cara Delevingne Is Not Here for Your Condescending TV Interview
Cat Yoga Is Perfect for People Who Like Cats More Than Yoga
A Man and a Woman Tell Us Why They Went on Ashley Madison
What Makes Kim Kardashian’s Hair Look So Good
Man Gives Away Wife’s Precious Judy Blume Book
35 Women and #TheEmptyChair
The 26-Year-Old Sleeping With Two of Her Neighbors
Katy, Mariah, and Oprah Star in New Harper’s Bazaar Portfolio
Paper Towns Author on Why Cara Delevingne Rules
From Our Partners
5 Eyeliner Rules Most Women Break (and How to Redeem Yourself)
Anna Wintour Acknowledges Kim and Kanye Are Not 'Tasteful'
The Fashion Spot
Eva Mendes Gives Birth to The Most Beautiful Baby in the World
The 8 Dresses Every Woman Should Own
powered by PubExchange
The Cut’s Latest Fashion Features7 College Students Talk About Their Instagrams and the Pressure to Seem Happy
Their Instagram posts were often attempts to mask their anxiety and depression.Dating Naked: Let’s Overthrow the Patriarchy!
We can't let Chris's penis run things any longer.Man Gives Away Wife’s Precious Judy Blume Book
He is in sooo much trouble.Paper Towns Author on Why Cara Delevingne Rules
"Cara Delevingne doesn’t exist to feed your narrative or your news feed ."Use a Flatiron to Get Perfect Easy Waves
Weird, but trust us, it works.Should I Stop Using Antiperspirant?
What you should know about putting chemicals in your pits.Chanel Iman Wore a Sophisticated Onesie
Like a true grown-up.Russell Simmons Explains Why Meditation Is Better Than Drinking
"We can numb the mind through drugs or we can quiet the mind through stillness and focus."Planned Parenthood’s Site Has Been Shut Down by Hackers
"This is a new low for anti-abortion extremists," a spokesperson for the organization said.Band of Outsiders Might Be Getting a Second Life
The brand sold its inventory and intellectual property rights to a Belgian firm.
Seeing lots of red through trial and error.A Kitchen Renovation Inspired by the Owner’s Favorite Restaurant
Writer Laura Neilson took design cues for her East Village apartment from her favorite restaurant, Lafayette.How to Plan a Wedding When You’re an Orphan
"When I think about my parents’ absence at my wedding I feel a kind of relief. It’s a guilty kind of relief, but there it is."The Self-Described Curvy Model Who Launched a Body-Positivity Project
Women all over the world were asking Jessica Vander Leahy for body-image advice, so she decided to turn a seemingly private topic into a public one.It’s Hard to Say No to This Whimsical Clutch
Literally, it says "yes" in French.Katy, Mariah, and Oprah Star in New Harper’s Bazaar Portfolio
Photographed by Jean-Paul Goude and styled by Carine Roitfeld.Another Genius Panda Fakes Pregnancy for Snacks
Yuan Yuan, you diva.Coming Soon: That ’80s Supermodel Soap Opera You Dreamed About
Thanks to Cindy Crawford and NBC.Gwyneth Paltrow’s Love Affair With Rap: A Timeline
A brief history of her hip-hop obsession.5 Black Women Have Died in Jail This Month
Raynetta Taylor was found dead in a Mount Vernon holding cell on Monday.