moments of charity

An Internship With DKNY PR Girl Is Apparently a Hot Auction Item

Who bid on what?
Who bid on what? Photo: Corbis

The Fashion for Sandy Relief auction is now closed, and today they announced their total haul: $1.7 million, which will go to the Mayor’s Fund to Advance New York City and other relief organizations in the tristate area. Good job, guys! Now for the more interesting part: The auction was organized by the CFDA and Vogue, which means the lots were all donated by fashion people (or those somehow affiliated, like Ryan Lochte). To drastically oversimplify it, this auction was sort of like a giant popularity contest: Would you rather pay for an internship with Olivier Theyskens, or one with Proenza Schouler? Would you prefer a shopping spree at Organic by John Patrick, or a new wardrobe from Vena Cava?

Sadly, we can’t see how much any of the lots went for in the end, and obviously price would affect desirability. However, we can see how many bids each item got, and the results are interesting: The most popular lot was a weeklong internship with DKNY PR Girl (also known as Aliza Licht, the writer of the @DKNY Twitter feed), which got 34 bids. The second most popular was a meet-and-greet with race-car driver Jeff Gordon at the Daytona 500, which included a two-night stay at some fancy spa (30 bids), and the third was a Tory Burch shopping spree followed by lunch with the designer and a one-night stay at a New York hotel (27 bids). On the flip side, a post-fashion-show meet-and-greet with Victoria Beckham got a mere seven bids, and a tour of the Met with Anna Wintour only got four. We won’t call out the items no one bid on, because that would just be mean, but you can see for yourself here.

Internship With DKNY PR Girl: A Hot Auction Item