Skip to content, or skip to search.

Selfridges Offers Silent, Shoeless Shopping Area

Shh, she's shopping.

On January 11, British department store Selfridges will open a special "quiet" shopping area called "No Noise," where customers are required to leave their shoes and cell phones at the door (sort of like a Tom Ford show, only with more bare feet). Alanna Weston, the store's creative director, tells WWD that the space "invites customers to find a moment of peace in a world where we are bombarded by a cacophony of information and stimulation."

Of course, you're still welcome to spend money there: A corresponding "Quiet Shop" will have so-called "de-branded" products, which presumably means they won't have judgement-clouding labels that trick you into liking them more than you — and by that we mean You, your Authentic Self — really do. The area will also feature merchandise by traditionally minimalist, Zen-like brands such as Acne, Jil Sander, Ann Demeulemeester, and Maison Martin Margiela, whose labels are apparently too important to be removed.

Also offered in the No Noise area: "maverick" meditation specialists Headspace, who will lead customers through in-store meditation sessions and provide special "pods" that deliver "mindful messages and meditation practices." Like, That Jil Sander blazer is the true path to enlightenment. Or, That de-branded dress looks suspiciously like Prada. Buy it now.

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

Connections

Critics’ Pick
Show More
Label
Season
Model:
% Agree

Sponsored Message

More Celebrity Lookbooks

Close

    Sponsored Message Continue