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America Not Good Enough for H&M’s New Brand

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WWD writes that Hennes & Mauritz plans to open seven & Other Stories stores — in Barcelona, Berlin, Copenhagen, London, Milan, Paris, and Stockholm — and launch e-commerce at stories.com in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Spain, Sweden, and the U.K. come spring. The womenswear offerings are said to be "diverse, ranging from masculine tailoring to feminine chic and are designed to provide endless styling choices," but we'll never know for sure.

Photo: James Leynse/Corbis

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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