Black Keys Drummer Getting Into Hosiery

READING, ENGLAND - AUGUST 26: Patrick Carney of The Black Keys performs live on the Main Stage on Day Three during the Reading Festival 2012 at Richfield Avenue on August 26, 2012 in Reading, England. (Photo by Simone Joyner/Getty Images) Photo: Simone Joyner/2012 Getty Images

Today in random-yet-fitting hipster collaborations: Patrick Carney, the drummer from the Black Keys, has invested in sock brand Richer Poorer, a small company operating under this simple motto: "In life no matter what you must always wear great socks." Sounds like a song lyric, no? Of his decision to buy into the hosiery business, Carney told WWD, "I’d never invested in anything outside of stocks and real estate. Something as wholesome as socks sounded like a great idea to me." Stocks, socks — meh, what's the difference anyway?