Black Keys Drummer Getting Into Hosiery

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Photo: Simone Joyner/2012 Getty Images

Today in random-yet-fitting hipster collaborations: Patrick Carney, the drummer from the Black Keys, has invested in sock brand Richer Poorer, a small company operating under this simple motto: "In life no matter what you must always wear great socks." Sounds like a song lyric, no? Of his decision to buy into the hosiery business, Carney told WWD, "I’d never invested in anything outside of stocks and real estate. Something as wholesome as socks sounded like a great idea to me." Stocks, socks — meh, what's the difference anyway?