Skip to content, or skip to search.

Calvin Klein to Curb Men’s Nacho Intake During Super Bowl

This Sunday, Calvin Klein Inc. plans to run its first-ever Super Bowl spot — for Calvin Klein Concept, the brand's new underwear line featuring "360-degree seamless technology construction," WWD writes. From a preview of the 30-second commercial, we've learned it stars model Matthew Terry, his abs, and many arm muscles. Best of all, it's supposed to air at the end of the first quarter, sending dudes into a shame spiral before too much time elapses. Which means more snacks for those of us forced against our will to watch this thing!

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

Connections

Critics’ Pick
Show More
Label
Season
Model:
% Agree

Sponsored Message

More Celebrity Lookbooks

Close

    Sponsored Message Continue