Calvin Klein to Curb Men’s Nacho Intake During Super Bowl

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This Sunday, Calvin Klein Inc. plans to run its first-ever Super Bowl spot — for Calvin Klein Concept, the brand's new underwear line featuring "360-degree seamless technology construction," WWD writes. From a preview of the 30-second commercial, we've learned it stars model Matthew Terry, his abs, and many arm muscles. Best of all, it's supposed to air at the end of the first quarter, sending dudes into a shame spiral before too much time elapses. Which means more snacks for those of us forced against our will to watch this thing!