Kanye: What’s That Face Mask, Margiela?

Photo: Kanye West, Corbis

Cut theory: Distraught by the ubiquity of his "What's that jacket, Margiela?" lyric, Mr. West is testing other items by the fashion house, to be rapped about on his upcoming album, Bluer Ivy. At left: a photo from his performance in Atlantic City last month, where Kanye wore a crystal-covered face net from Maison Martin Margiela's fall 2012 haute couture show. And at right: a pic from the brand's spring 2013 haute couture show, where he paid a timely homage to Pussy Riot.