It's here in Paris where Irish-born designer Sharon Wauchob, who is also the creative director of Edun, shows her own collection. In years past, she's known to stick to more of an easy, "lived in" way of dressing, but she's chosen a more luxurious look for her fall designs. So she wouldn't alienate "her girl," she asked the hair and makeup team to not overly do-up models' beauty looks. For hairstylist Laurent Philippon, this meant transforming models' clean hair to look like they haven't washed it in three days. "You know, it's that really cool girl who has great hair," he explained. "She's so cool that she doesn't even have to do her hair; it looks spontaneous and natural."
To achieve that "third day" texture, he mixed a trio of Bumble and bumble products (Surf Spray, Prep, Thickening) and worked a dime-size amount through dry hair. To pull their hair off their faces and into a side part — in a way that's reminiscent of our own hairstyle of the aughts — he simply took the company's new lightweight pomade (Semisumo) and finger-scraped it up and away with the help of a blow dryer. Finally, he rubbed a dot of Invisible Oil into his palms and "joojed" up their hair, right before hitting the runway for that whole mussed up, "spontaneity" factor — that only took three steps and five products.