Male Gaze: Leo DiCaprio Is Now a Jim Beam Man

By
Photo: Mikel Roberts/Corbis

While we've known for a while now that the floppy-haired, green-eyed, star-crossed love of our lives was all grown up, we did not expect him to proclaim his newfound identity as a Jim Beam man from all the way across international waters. He's starring in the liquor brand's latest commercial, airing only on televisions in Japan, and we're pleasantly surprised. In the ad, he looks amazingly refined (like a modern Jay Gatsby, go figure), with his golden tan, slicked-back hair, and crisp white shirt. He also has the power to chisel ice spheres and make them explode with a tantalizing snap. If only he possessed that gift in his Titanic days. It would have surely been useful.