Acne’s Designer Still Unsure About Brand’s Name

Photo: Annabel Elston for WSJ. Magazine

In Lynn Yaeger's WSJ. story on Acne's expansion to Japan and its overall success, she takes a moment to discuss the brand's "borderline-repulsive name" with its creative director, Jonny Johansson. An acronym for "Ambition to Create Novel Expression," the subversive, nineties-influenced moniker seems to be a point of concern for Johansson, as well. "I didn't like the name at all ... I don't know if I like it now either," he says. Good thing the fashion world doesn't focus on such trivial matters.