Burberry to Show at London Collections: Men, Not in Milan

By
Photo: Imaxtree

After more than a decade of debuting its menswear collections in Milan, Burberry is scheduled to present its next range for the fellas on June 18, as part of the third London Collections: Men, the Telegraph reports. Christopher Bailey, the brand's chief creative officer, remarked, "the country's proud menswear heritage and outstanding contemporary talent give it a unique and powerful energy. It is a wonderful time to be bringing our menswear show home." His decision is a coup for London, which is trying to strengthen its reputation as a menswear capital; both Alexander McQueen and Tom Ford have committed to the biannual showcase. Burberry was actually on last season's London Collections: Men calendar for "a breakfast presentation" (before holding a proper runway show in Milan), so we have even higher expectations for Bailey this summer — impeccably tailored trench coats and Weetabix.