Over the weekend, images from an India-based ad campaign for the new Ford Figo somehow leaked onto the Internet. The three different illustrated ads feature variations on the same theme: One celebrity rides shotgun in the car with his or her purported enemies bound, gagged, and stuffed in the trunk. Beneath the image is the tagline, "Leave Your Worries Behind." Which doesn't even make sense! If you're leaving your worries behind, you're driving away from them, not taking them with you.
For obvious reasons, these ads ruffled lots of feathers, especially two that showed captive women in provocative clothing: in one, Paris Hilton winks over her shoulder while Kim, Kourtney, and Khloe Kardashian struggle in their skimpy outfits; in another, Silvio Berlusconi rides with fearful-looking girls in black latex. These came across as particularly tasteless in the wake of India's brand new anti-rape law, which passed last week.
A third image, which depicts German racecar driver Michael Schumacher driving off with his rivals Sebastian Vettel, Fernando Alonso, and Lewis Hamilton, got less play. Sure, the rape overtones weren't as immediately evident, so maybe people weren't as offended by this one. But hey, men get raped, too! Plus, equal-opportunity violence culture isn't any better than violence against women.
Anyway, it should come as no surprise that Ford is terribly embarrassed by all this and has released an apology statement, via CNBC:
We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.
Their ad agency, WPP, is also very sorry and maintains that the ads were never meant to be seen by the public:
We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These posters were never intended for paid publication and should never have been created, let alone uploaded to the Internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.
In other words, some people got canned, and rightfully so.
Most Viewed Stories
Jesse Williams and Aryn Drake-Lee Divorcing After Five Years of Marriage
Zeke Thomas Speaks Out for the First Time About Being Assaulted
Former Bachelor Chris Soules Reportedly Arrested After Fatal Crash
I Was the Queen Bee: 3 High-School Bullies Describe Their Reigns of Terror
Serena Williams Responds to Male Tennis Player’s Racist Remark About Her Pregnancy
The Most Depressing Ways The Bachelor Couple Have Described Their Relationship
Will We Abandon Women’s Rights in the Name of Progressive Politics?
What It’s Like to Have Tina Fey As a Mentor
All the Cool Girls Had One: 16 Women on Teen Status Symbols
Ask a Boss: How Do I Ask to Work From Home?
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.