J Brand, Beyond Denim

J Brand set out to create timeless, classic and sophiscated jeans with an emphasis on fit and the inspiration to make a woman look and feel beautiful in her jeans.

With “understated luxury” at its core, a premium denim line was produced that became a fashion staple for women everywhere. Focusing on innovative cuts and quality fabrics, J Brand put a sophisticated spin on denim.

In spring 2012, J Brand introduced a Ready-to-Wear collection designed with luxurious contrasting fabrics while continuing the simplistic attention to detail and sensibility of the brand. The pieces are designed for a contemporary woman with unexpected combinations that interprets the way she wants to dress today.

Check out a behind-the-scenes look at the J.Brand Ready To Wear presentation during Fashion Week below