To commemorate the centennial of Chanel's first fashion boutique — located in Deauville, France — Karl Lagerfeld is directing a short film to be shown with the fashion house's next cruise collection in Singapore come May, WWD writes. And the designer cast the entire Chanel mishpacha: Keira Knightley, the PG-13 face of Coco Mademoiselle perfume, plays Coco herself; Stella Tennant, Tallulah Harlech, and Caroline De Maigret each earned a role; and what would a Lagerfeld production be without Brad Kroenig and his son Hudson? As for Baptiste Giabiconi, whose acting leaves much to be desired, he'll be holding the boom mic.