On March 20, Net-a-Porter plans to add an entirely new drop-down to its navigation bar — beauty. Alison Loehnis, the company's president and managing director, told the Cut her fashion site has had "a long-standing interest" in makeup, hair and skin care, scents, and nail polish, and even "registered the URL net-a-beaute years ago, but in the past nine months we decided to bring the category to life within the NET-A-PORTER site." According to WWD, the inaugural offering is made up of products from 3Lab, Aesop, Beauty Works West, Chantecaille, Ilia, James Read, Joya Ames Soeurs, Le Métier de Beauté, Natura Bissé, Philip B, and Sarah Chapman, priced from $35 to $500.
Asked how the Net-a-Porter experience would differ from shopping on Sephora.com, Loehnis said, "Rather than being an A–Z resource for beauty, we decided to introduce just a handful of brands with a world-class edit that is perfectly aligned with our point of view on fashion. NET-A-PORTER will always be about great style with fashion being the leader, but beauty complements and completes the story we tell through editorial and our assortment." Beauty features in N-A-P's recently debuted online magazine the Edit will be shoppable, as an example.
For those with minimal amounts of self-control (me): "Beauty packages must be unopened and unused in order to exchange or return them."
Most Viewed Stories
The Big Secret of Every Dating App: Tech Doesn’t Matter
How to Get Out of Any Party Conversation
‘Weed Dick’ Is the New Way for Men to Sexually Disappoint You
Cindy Crawford on Bagels, Instagirls, and Bringing the Supermodel Era to TV
American Apparel Files for Bankruptcy
Astrology GIFs for the Week of October 5, 2015
It’s Harder to Be Thin Than It Was in the ’80s
All the Ceilings Women Keep Hitting Their Heads On
‘Truly Ugly Guy With Glasses’ Is Europe’s Most Virile Man
From Our Partners
Demi Lovato's 'Vanity Fair' Photo Shoot Is Totally Nude, Totally Natural, And Totally Woah
SELF: The One Thing Pedicurists Want You To Know
5 Eyeliner Rules Most Women Break (and How to Redeem Yourself)
The Zoe Report
Why I Quit Shopping At Zara
powered by PubExchange
The Cut’s Latest Beauty FeaturesAssessing Steven Klein’s NARS Collaboration
Does the famed photographer's aesthetic translate to lipstick?The One Beauty Item That Keeps Popping Up at Fashion Month
A new makeup-artist favorite.Right Now the Exercise Pill Is Nothing But a Beautiful Fantasy
It isn't happening anytime soon.This Terrifying Face Mask Is a New Korean Beauty Trend
You'll look like a serial killer, but it gives you extra-soft skin.Phoebe Philo Does Not Believe in Hair Extensions
About the strong beauty look from Sunday’s show.Even Barbie Wants Kim Kardashian’s Makeup Artist
Life in plastic, it's fantastic.This Is How You Should Smell for Fall
Hint: not like a pumpkin.A Lesson in Beauty Grammar at Dior
What "past future perfect" means in terms of hair and makeup.Why Does My Heart Feel Like It’s Exploding?
A girl's guide to chest pain.The World’s Easiest Way to Highlight Your Face
How to strobe like a pro.
"Don't be afraid of the fat."It’s Harder to Be Thin Than It Was in the ’80s
Hate you, boomers.Inside a Beauty Editor’s Insane Skin-Care Routine
A minimum of 12 products.Pat McGrath Wants You Dipped in Gold
The legendary makeup artist launches an exclusive product.Let’s All Get High on Cold-Pressed Juice!
Juice Crawls just killed nightlife.John Legend on His Sitcom Pilot With Chrissy Teigen
"A modern-day romantic comedy."3 Fall Polishes to Express Your Inner Angst
For the #FallGoth inside you.Margiela Did Crazy Beauty, Again
Glam rock meets geisha meets nestlike hair.Dump Someone If You Hate Their Smell
And other revelations from the Hermès perfumers.All You’re Going to Want for Christmas Is Mariah’s M.A.C Collaboration
A Dreamlover of a beauty collection.