On March 20, Net-a-Porter plans to add an entirely new drop-down to its navigation bar — beauty. Alison Loehnis, the company's president and managing director, told the Cut her fashion site has had "a long-standing interest" in makeup, hair and skin care, scents, and nail polish, and even "registered the URL net-a-beaute years ago, but in the past nine months we decided to bring the category to life within the NET-A-PORTER site." According to WWD, the inaugural offering is made up of products from 3Lab, Aesop, Beauty Works West, Chantecaille, Ilia, James Read, Joya Ames Soeurs, Le Métier de Beauté, Natura Bissé, Philip B, and Sarah Chapman, priced from $35 to $500.
Asked how the Net-a-Porter experience would differ from shopping on Sephora.com, Loehnis said, "Rather than being an A–Z resource for beauty, we decided to introduce just a handful of brands with a world-class edit that is perfectly aligned with our point of view on fashion. NET-A-PORTER will always be about great style with fashion being the leader, but beauty complements and completes the story we tell through editorial and our assortment." Beauty features in N-A-P's recently debuted online magazine the Edit will be shoppable, as an example.
For those with minimal amounts of self-control (me): "Beauty packages must be unopened and unused in order to exchange or return them."
Most Viewed Stories
Rob Kardashian and Blac Chyna Reportedly Broke Up
Donald Trump Spent the Morning After the Debate Fat-Shaming Miss Universe, Again
Hillary Clinton’s Sickest Debate Burns
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
2009 Called — It Wants Its Vogue-Versus-Bloggers Fight Back.
It’s Finally Possible to Understand What Happened to Amanda Knox
Former Miss Universe Becomes U.S. Citizen So She Can Vote Against Trump
Area Woman Interrupted by Man 25 Times in 26 Minutes
22 Intimate Lost Photos of Marilyn Monroe
Our Scowling Hero Breaks a Smile
From Our Partners
powered by PubExchange
The Cut’s Latest Beauty FeaturesSerena Williams Refuses to ‘Stay Silent’ About Racial Inequality
“It’s not how far we have come but how much further still we have to go.”Young Girl Calls for End to Police Brutality in Heartbreaking Speech
It’s a devastating plea.The Y Has Returned in a Big Way to YSL
This is what Saint Laurent looks like post-Hedi.The Most Dramatic Backstage Photos You’ll See All Fashion Month
Preview the book Landon Nordeman: Out of Fashion.Even 100 Years Ago, People Were Worried About Technology Ruining Relationships
An old cartoon echoes some very modern anxieties.This Lipstick Was Designed by a Woman Who Can See 100 Million Colors
Maureen Seberg can see so many more colors than you.Brad Pitt Skipping Premiere to Focus on ‘Family Situation’
The actor may be gearing up to tell his side of the story in the tabloids this week.Please Help Wesley Snipes Find His Leather Jacket
He will be cold without it.The President of NARAL on What Abortion Means in This Election
It signals how the candidates feel about women.YogaToes Cured My Lifelong Fear of Bunions
The stretch feels like a backbend—but for your feet.
She’s the first woman to land on Forbes’s list of the highest-paid comedians.The Very Uncomfortable Experience of Rewatching Election in 2016
An ambitious woman and the angry men who want to stop her.Ivanka Trump Is Great for Women, Says Man Married to Ivanka Trump
Ivanka Trump is the perfect person to handle “women’s issues,” according to her husband.World’s First 3-Parent Baby Is a Healthy Boy
He was born in Mexico to Jordanian parents.Nation Recovers From Post-Debate Hangover With Mary J. Blige and Hillary Clinton Memes
“What will you do to fix the national epidemic of hateration in this dancerie?”The Hottest Party of the Year Is This 6-Year-Old’s Drake-Themed Birthday Party
It has everything: an OVO cake, Drake balloons, fake money.See Haute Couture’s Most Romantic Looks
Intricate pieces, out for a stroll around Paris.Rob Kardashian and Blac Chyna Reportedly Broke Up
TMZ reports that all the baby-shower drama stems from a breakup.Fashion Bloggers Do Not Deserve This Backlash
Neiman Marcus jumps on Vogue’s bandwagon and blames social media for declining sales.6 Hip-hop Influencers Wearing the Season’s Hottest Puffers
Missy Elliott’s “The Rain (Supa Dupa Fly)” look is back.