Following days (two) of speculation about Nicola Formichetti's post-Mugler activities, WWD writes he is being appointed Diesel's first artistic director. The brand's founder Renzo Rosso seems taken with the Haus of Gaga creative director, telling the trade, "I finally met somebody as crazy as I am." Formichetti's formal duties include overseeing the "total view of the Diesel brand — product, communications, marketing and interior design. I want him to do bigger things, different things. This is the right man to take the next step for a young company and a brand for people who are young of mind."
The new artistic director mentioned branching out into high fashion and couture and "repeatedly referred to ideas" that should come to fruition in the next five or ten years, so it sounds like a serious commitment. WWD adds that although Formichetti's design feedback might not be integrated before the fall 2014 season, he plans to contribute to this September's ad campaigns.
In a separate interview with V magazine, Formichetti admitted, "We've been talking for about a year ... Basically Renzo approached me and said, 'You remind me of myself when I was younger. I want to hand Diesel to you and I want you to make Diesel relevant for modern-day people.' Coming from him it was like, Wow! ... In the '90s Diesel was one of the coolest brands. I remember the store in Covent Garden had DJs and hired actors to work there. They were the first high-denim brand, it was a mix of high fashion and street — back then there was no H&M or Uniqlo." He went on, "It also had the marketing. Remember the iconic David LaChapelle campaign with two sailors kissing? It was so shocking. Diesel was in bed with MTV at that time. It was kind of a happening."
Speaking of, what will happen to Gaga? Please let it be JOGG JEANS.
Most Viewed Stories
This Conspiracy Theory Will Change How You Feel About the Bachelor Villain
The Ultimate Guide to Preparing for the Women’s March
Here’s the Official List of Speakers for the Women’s March on Washington
15 Protest Sign Ideas for the Women’s March on Washington
Sexual Assault in the Amazon
The Sheer Perfection of Donald Trump’s Golden Shower
Things to Keep You Warm and Dry at a Protest
Your Guide to Peeing During the Women’s March on Washington
TMZ Reports Trump Will Actually Have Really Cool Inauguration Performers
Your Guide to NYC Inauguration Weekend Protests
From Our Partners
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.