Louis Vuitton to ‘Wind Down’ Celebrity Core Values Ads

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Louis Vuitton's new Alma ad. Photo: Louis Vuitton

Today, WWD released Louis Vuitton's new ads for the Alma bag, shot on three different bridges in three different cities (New York, Paris, and Shanghai) and starring Karlie Kloss, Daria Strokous, Jac Jagaciak, and Iris Strubegger. The pictures are cool, but in the same breath, WWD revealed much more interesting news: Apparently the label "plans to wind down the current iteration of core-values advertising" — in other words, they're nixing the ads that show public figures like Angelina Jolie, Catherine Deneuve, and Mikhail Gorbachev lounging about in their natural habitats with LV luggage plopped nearby. (Remember that leaked image of Michael Phelps in the bath?)

It's too bad these ads are being phased out — shot by Annie Leibovitz, they were much more fun to look at than the usual celebrity-fronted campaigns, although they surely cost gobs of money to make. If the new Alma ads are anything to go by, we'll be seeing more Karlie Kloss and less Muhammad Ali in Vuitton's future.