Summer might be heating up, but Beyoncé is already “Standing on the Sun” for her stylish new collaboration with H&M and sold-out Mrs. Carter Show World Tour. An expert in all subjects relating to “hot,” from chart-topping singles to epic performances, the global superstar presents a collection of swimsuits and beachwear inspired by her fierce energy and iconic style—and they’re exactly what you’ll be “so crazy right now” for.
As of May 2nd, the Beyoncé as Mrs. Carter Collection will be in H&M stores worldwide and online, these ensembles will sell out fast—just like tickets to Mrs. Carter’s shows. Designed for summer elements—sea, sand, and sun—the concept comes through in rich colors and beautiful prints. In her “Standing on the Sun” video, Beyoncé smolders in a black fringe bikini top, makes a statement with a fantastic tie-dyed cover-up, and rocks a body-contouring beaded black dress fireside. Consider this your how-to vid on looking good this summer.
On stage Mrs. Carter represents many elements—strength, passion, confidence—and likewise, this versatile Beyoncé as Mrs. Carter Collection has a mission: 25 percent of sales from the tie-dye, bandeau-style bikini Beyoncé wears in the video will be donated to WaterAid and the H&M for Water project. Since 2002, H&M has raised more than four million dollars for this worthy nonprofit that provides clean water and education on healthy living to some of the poorest households in the world (wateraid.org).
For a chance to win one of ten $100 gift card to purchase the Beyoncé as Mrs. Carter Collection, follow @TheCut on Twitter on May 3. Here's how to enter
- Follow @TheCut on Twitter
- Re-tweet (RT) the following phrase when you see it posted on May 3: "Why hello, Mrs Carter, love your swimwear. RT to Win: “Love me some #BeyonceinHM, @HMUSA, @TheCut!”
- The first 100 re-tweets will unlock the prizes, and ten participants will be randomly chosen as winners.
No purchase necessary. Good luck!