In the trailer for The Director, which centers on Gucci creative director Frida Giannini, James Franco trades his Spring Breakers cornrows for a handsome plaid suit and asks, using a dad-going-shopping intonation, "This is what the young men wear in Italy, huh?" A better scene: Giannini tells a prepubescent-looking male model, "You have to be very confident, very powerful, very sensual. Okay, one more time. You are the most beautiful man in the world." The movie premieres at the Tribeca Film Festival this weekend.