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Sofia Vergara Launches Inevitable Shapewear Line

Actress Sofia Vergara arrives at the 64th Annual Primetime Emmy Awards at Nokia Theatre L.A. Live on September 23, 2012 in Los Angeles, California.

The curvaceous Modern Family actress, who regularly announces her wardrobe woes — she tweeted a photo of her butt cleavage after the seam of 2012 Emmys gown split, and the year before, she complained on Twitter, "nothing fits meeee!!!!" ahead of the Golden Globes — is adding shapewear to her Kmart collection. According to WWD, the nine-piece line, priced from $14.99 to $23.99, should be in 800 Kmart stores this June and includes "toning bodysuits, camis, tanks, bustiers, waist-shaping briefs and boyshorts, thigh slimmers, and half and full-slips." Garments run M to 2X and items with built-in bras contain cups sized from 36C to 38DD and 40D.

Vergara, who signs off on each of her Kmart creations, told the trade, "I'm not really a designer but my lines are based on what I like and what I wear. We have a lot of meetings and all of the product gets tried on by me." A much better marketing strategy than having a founder with no real need for her own invention (Spanx) or a brand name that sounds like a Ben & Jerry's flavor (Yummie Tummie).

Photo: Kevork Djansezian/Getty Images

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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