How Ironic Is This Cannes Jewelry Theft?

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Yesterday, on the very same night Sofia Coppola's The Bling Ring screened at the Cannes Film Festival, over $1 million worth of Chopard jewelry was stolen from the Novotel Hotel in Cannes. According to BBC News, the gems were taken from a hotel-room safe where one of the Swiss jeweler's employees was staying. Chopard is an official sponsor of the film festival, and the burgled items were supposed to be loaned to various celebrities for red-carpet events throughout the week. Police are currently investigating the case, which is probably being made into a movie this very minute. (Maybe Bling Ring: The Sequel?)