Back in 2005, it only took five days for H&M to withdraw Kate Moss’s £4 million contract after the Daily Mirror ran pictures of the model snorting lines at her then-boyfriend’s recording studio. Burberry quickly followed suit. It’s now been four days since Moss protégée Cara Delvingne was photographed dropping and hiding a bag of white powder (Cocaine? Molly? Stevia?), and she seems to be in the clear. H&M has told the Daily Mail it will “evaluate the evidence” before it takes action, and WWD concluded that “no one is really convinced of what was actually in the mysterious bag.” But inconclusivity is not the only thing Delevingne has going for her. (Moss could have been snorting vitamin B, after all.) Party-loving models: crib from Delevingne’s scandal survival playbook.
1. Timing is everything.
Delevingne’s luck was in scheduling her "drug" drop for the day before the Met Gala, the biggest fashion news event of the year. Before the fashion press had time to tsk-tsk at the pictures — on theme though they were — they were swamped with scores of celebrities in pseudo-punk couture and hours of Anna Wintour–centric gossip to comb through.
Does this look like the ravaged face of drug addiction to you? Delevingne reportedly giggled when the suspicious powder went flying from her purse as she fumbled for her keys, like the clumsy protagonist of an edgy rom-com. Kate Moss’s heroin chic was an easy target for the war on drugs. Delevingne, with her screwed-up faces, boy-band boyfriends, and uniform of sneakers and hoodies, looks more like a spokeswoman for adolescent ADHD.
3. Have minimal responsibilities.
It's a lot harder to recover from your coke scandal if you are an elected official, operating a motor vehicle, or need a studio/network to insure you. Delevingne, a self-described "professional human being," owes relatively few people her uninterrupted sobriety. Not that we're judging, but Kate Moss had a 3-year-old at home at the time of her drug scandal.
4. Kiss a girl.
The only thing the Internet loves more than celebrities doing drugs is blonde-on-blonde, celebrity lesbian action. Like the bisexuality tweet before it, this Instagrammed smooch with Sienna Miller should keep Delevingne’s Google Alerts occupied for the rest of the week.
Most Viewed Stories
‘Weed Dick’ Is the New Way for Men to Sexually Disappoint You
Portraits of Privilege: A Teen Demands Mac ’n’ Cheese
The Big Secret of Every Dating App: Tech Doesn’t Matter
How to Get Out of Any Party Conversation
Amber Rose, Populist Slut Hero of Our Time
7 Alternatives to Those Sold-Out L.L. Bean Boots
Adriana Lima on Boxing, Brazilian Beauty Secrets
Cindy Crawford on Bagels, Instagirls, and Bringing the Supermodel Era to TV
You Think You’re Too Classy to Drink Champagne From a Bong?
From Our Partners
Who What Wear
The Zara Outfit Every Girl In New York City Is Wearing
7 Asian Beauty Trends You Need To Try Now
7 Eyebrow Mistakes You Need to Stop Making Immediately
The Day I Told The Ugly Truth About My Marriage
powered by PubExchange
The Cut’s Latest Love and War FeaturesThe Unexpected Personal Connection Behind the DOMA Decision
In an excerpt from her new memoir, lawyer Roberta Kaplan describes how she first crossed paths with Edie Windsor and Thea Spyer.Lame U.S. Constitution Doesn’t Even Protect Sex Parties
What's the First Amendment even for, anyway?Even in Death, Grandma Will Not Stop Burning Alex Rodriguez
Never stop sassing.Chrissie Hynde Doesn’t Care If You Buy Her Book or Her Version of Rape
She's a rock star, not a spokesperson.Rihanna Will Never Settle
When it comes to men, she says, "I will wait forever if I have to ... but that’s O.K."Portraits of Privilege: A Teen Demands Mac ’n’ Cheese
It does not end well.Amber Rose, Populist Slut Hero of Our Time
She walked, she twerked — and she was pretty inspiring.This IUD Ad Is Actually About Staten Island
Even your birth control doesn’t want to take the ferry.You Think You’re Too Classy to Drink Champagne From a Bong?
Think again.‘Weed Dick’ Is the New Way for Men to Sexually Disappoint You
It's like whiskey dick, but with weed.
A helpful guide.Would You Date a Guy on a Hoverboard? A Survey
An important poll for our time.Americans Just Want to Eat in Peace — So They Hide It
We're a nation who hides our snacks.All the Ceilings Women Keep Hitting Their Heads On
There's a Rob-shaped hole on the new Cosmo cover.Queen Ronda Rousey Is the First Woman to Cover Aussie Men’s Fitness
She's flexin' down under.Astrology GIFs for the Week of October 5, 2015
This week's horoscopes.The Big Secret of Every Dating App: Tech Doesn’t Matter
Just like at bars, it's the crowd that counts.
He didn’t want to chat.8 Actually Good Things That Happened This Week
Baby sea turtles wearing bathing suits and a necklace for your pizza.