Bad news: Men’s underwear companies have figured out that many of their customers are not stirred by slow pans of Matthew Terry’s etched torso. Citing "abs fatigue," marketers and consultants for brands like 2(x)ist, MeUndies, and Mack Weldon tell the New York Times they are opting for “less steroid-y” models, if they use models at all — models with "an identity," who are "not just a piece of meat." The straight male consumer wants his models older, more relatable, tattooed, and hairy-chested, and they're giving it to them! "We are taking the focus off the crotch shots," digital consultant Vic Drabicky told the Times. But what will it take to make Victoria's Secret realize women hate strobe lights?
Most Viewed Stories
The 26-Year-Old Sleeping With Two of Her Neighbors
American Apparel Displays Big, Bushy Bush
UFC Fighter Ronda Rousey Looks Dangerously Confident
Charlize Theron Gets a Black Belt in Ghosting
8 Actually Good Things That Happened This Week
7 College Students Talk About Their Instagrams and the Pressure to Seem Happy
How to Plan a Wedding When You’re an Orphan
What Makes Kim Kardashian’s Hair Look So Good
Man Creating Women’s-History Museum Decides Last Minute to Make It Serial-Killer Museum Instead
35 Women and #TheEmptyChair
From Our Partners
8,000 Years Ago, 17 Women Reproduced for Every One Man
Ask CF: How do I Dress Like Audrey Hepburn in a Modern Way?
15 Signs You're With A Good Man
Here's What To Buy From J.Crew's HUGE 75-Percent-Off Sale!
powered by PubExchange
The Cut’s Latest Love and War FeaturesGallery: Early Photos of Suffragettes
The women who campaigned for the right to vote in the U.K.Forget Everything You've Heard: Having Babies Makes You Better at Work
You’ll stop wasting time.See Ronda Rousey Verbally Destroy Her Opponents
She definitely doesn't mince words.8 Actually Good Things That Happened This Week
Baby elephants and babies obsessed with personal-injury lawyers.‘Pussy Pouches’ Are Here to Combat Manspreading
We spoke to designer Rachel Feinberg about her new line of bags.Who Should Take Over for Alexander Wang at Balenciaga?
Thirteen choices, including a few dark horses.How to Smell Good and Sweat Less
Viktor & Rolf's powder will keep you cool. Literally.January Jones and Salma Hayek Partied This Week
Along with Miranda Kerr, Gabourey Sidibe, and Mischa Barton.It Turns Out Millennials Are Pretty Retro Dads
Despite their ideals of egalitarian partnership, young dads still shirk domestic duties.What’s the Right Way to Protect Sex Workers?
A call girl, a serial killer, and the problem with Hollywood activism.
A necessary step toward addressing Silicon Valley's white-man problem.Rihanna Wore a Big Ponytail
Perky.You Can Still Dress Like a Goth in Summer
All-black everything.PETA Now Owns a (Tiny) Stake in Hermès
The animal-rights organization bought a single share in the luxury house.Desk Blankets: Everything Wrong With This World
Why are offices so cold?Angel Judy Blume Just Saved That Brooklyn Man’s Marriage
Are you there, Judy? It's me, bonehead husband.Alexander Wang and Balenciaga Officially Part Ways
Talk about anticlimactic announcements.Here’s Your New Favorite Mascara
A new mascara from NARS.7 College Students Talk About Their Instagrams and the Pressure to Seem Happy
Their Instagram posts were often attempts to mask their anxiety and depression.Dating Naked: Let’s Overthrow the Patriarchy!
We can't let Chris's penis run things any longer.