Yesterday, in the latest installment of our GIF beauty tutorial series, makeup artist Daniel Martin used Winks by Georgie individual lashes. In the world of faux lashes, there are hundreds of options. Many look aggressively costume-y, or so retro we wonder if much has changed since their 1950's post-war popularity (modernized plastic versions contributed to an uptick in popularity). However, with Winks, we were instantly enamored of the brand's sweet paper boxes, decorated with colorful fluttering fans, and the wearable options available. Eyelash shelves, these are not.
Sisters Megan Allen and Abbey Watt are the founders of three-year-old Winks by Georgie. "We grew up in Georgia, which is where 'Georgie' comes from," explains Allen, who's managed to hold onto her lilting southern drawl despite spending some time in New York as a former fashion and beauty publicist (she now resides in L.A.). "MAC is known for their lash styles, but all those brands [like MAC] have big, kind of crazy ones, and we wanted to create something that's more natural-looking and classic." Out of their ten handcrafted, human hair lash designs (except for Nos. 5 and 7, which are synthetic), their most popular sets include the L'Avant Gardiste, which is a strip with fuller outer edges (Watt's staples) and the Bon Ton (meant to only amplify the outer lashes). "Those are my everyday ones right now," she says of the Bon Tons, which were modeled after the sixties version once known as "demis." "I'll even pop them on at a red light, they're that easy to apply."
A must for this collection included a safe glue option. "A lot of the companies that were making [lash] adhesives were the same ones that make Super Glue," Allen says of the revelation they discovered during their extensive research process. Winks by Georgie's version uses a natural latex ingredient instead of harsh chemicals like formaldehyde (which exists in other mainstream formulas). It's dermatologist- and opthamologist-tested and approved, as well as vegan and PETA-certified.
Our favorite part of the collection, however, is the convenient reusable compact that is included with their classic lash sets (La Starlette, L'Avant Gardiste and La Chérie) and otherwise sold separately. "Women don't know that lashes are reusable as long as you don't put mascara or liner on them," explains Allen. "But if you use a tweezer to remove the leftover adhesive, ours can be safely stored and re-worn up to five or six times."
Winks by Georgie, starting from $8 at Nordstrom
Most Viewed Stories
Brad Pitt Fights Back Against Angelina Jolie and Her Plot to ‘Destroy’ Him
Looks Like Kate Middleton Is Enjoying the View in Canada
Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
Megyn Kelly Roasts Trump’s Campaign Manager for Claiming He Doesn’t Make Sexist Comments
What It’s Like to Be a Female Reporter Covering Donald Trump
Finally Someone Called Donald Trump a Giant Baby and It Was Michelle Obama
22 Intimate Lost Photos of Marilyn Monroe
The Best Part of Being a Royal Is Getting to Pet Bunnies
Prince Married to Commoner Still Too Good to Tweet
Democratic Women Senators Are Very Concerned About Donald Trump’s Weight
From Our Partners
powered by PubExchange
The Cut’s Latest Beauty FeaturesThe Weeknd Is Working On Some Fashion Projects With Puma
Expect a footwear and clothing collection next year.Blac Chyna Tweets Out Rob Kardashian’s Phone Number As an Apparent Warning to His Fangirls
That’s one way to get the man to change his number.Trump Spokesperson Says Hillary Clinton Has ‘Failed Miserably’ As a ‘Champion for Women’
We can agree to disagree.Kesha Shows Her Support for Miss Universe Alicia Machado After Being Body-Shamed By Donald Trump
“You did not deserve to be shamed by this monster.”A Glimpse Into Marilyn Monroe’s Private Life
Whoopi Goldberg curated intimate portraits of the icon in a new exhibit, featuring photographs by Milton Greene.Nate Parker Addresses Rape Accusations in 60 Minutes Clip
He went on the record with Anderson Cooper.Paris Fashion Week’s Runways Are Still Overwhelmingly White
It’s been only three days but the numbers are bleak.Misty Copeland Did Her Own Makeup for This Ballet Book
She danced for photographer Gregg Delman's new book.Why Do All My Instagram Cats Keep Dying?
When real life encroaches on the virtual.Hunger Casts a Cruel, All-consuming Spell, Study Confirms
It’s stronger than thirst, fear, or social needs.
The world championship tournament is in Iran, where women are required to wear hijabs.Man in Tech Actually Admits He Was Wrong
Well, this is a first!The Other Kids in Jennifer Garner’s Daughter’s Class Have a Laptop, Why Can’t She?
Jen told Today she didn’t know tweens need computers.How Do You Follow a Great Designer?
Bouchra Jarrar’s first collection since taking over from Alber Elbaz at Lanvin.Alyssa Milano on Football, Spinning, and Why She Hates Eating Alone
The mom of two young kids says wellness is a balancing act.The Best Part of Being a Royal Is Getting to Pet Bunnies
Being a royal kid seems like a pretty sweet deal.The Male Model Who Has Appeared on More Romance Novel Covers Than Fabio
Jason Baca talks romance-novel cover modeling and eating a ton of chicken breasts.The Retro Stain Remover I Use on Everything
Don’t mind the smell — that’s how you know it’s working.My Toddler Is Having a Halloween Identity Crisis
She doesn’t want to be someone other than herself.New York Magazine’s ‘Sex Lives’: Can Masturbation Be a Radical Act?
This week’s podcast.