Are Home Depot Totes the New Hipster It Bag?

By
A job seeker listens to The Home Depot recruiter Andrew Rodriguez at the Diversity Job Fair during the NAACP's 102nd annual national convention at the Los Angeles Convention Center on July 27, 2011 in Los Angeles, California. California's state unemployment rate for June rose slightly to 11.8 percent, even as employers added workers. Photo: Kevork Djansezian

Every chain in the world should think about discontinuing their tote bags (Whole Foods? Trader Joe's?) because it might trigger a previously unexpected tidal wave of brand hysteria. The one case fueling this thought: Home Depot, which, according to Paper Magazine is the latest megachain-turned-"hot" brand infiltrating fashion. The discontinued totes and trademark block-y logos imprinted on tees and jackets have been popping up all over parties and Internet feeds. A long-sleeved racing shirt featuring the "Home Depot" moniker on the back has sold out at VFiles. Buy a painter's cap or a two-pocket canvas apron while they're still in stock. The apron can even double as a tote or fanny pack, depending on your preference. And, of course, this trend blossomed in Brooklyn. The Bed-Stuy location of the store apparently has a "hottie situation." Or, as some people refer to it: Hommes Depot.