The smiley, ever-loving boys of One Direction have regrouped their pretty faces and seemingly endless trove of talents for yet another venture beyond viral pop tunes. This time around, they've tapped into their collective olfactory prowess to concoct their first fragrance, titled Our Moment, both inspired by and dedicated to their adoring, screaming fans. Set to launch this fall, the scent is housed in a sleek glass bottle (complete with a pink mesh flower on top) that will not only enable fans to splash themselves in a juicy blend of pink grapefruit, berries, jasmine petals, and musk, but will also come packaged in a light-pink box stamped with soulful, dapper portraits of Niall, Zayn, Liam, Harry, and Louis. Designed by boys and made for girls, we think — or at least anyone who wants to help the One Direction Our Moment moment sustain itself until one of these guys becomes next decade's Justin Timberlake.
Most Viewed Stories
Lena Dunham and America Ferrera Take On Donald Trump at the DNC for His Comments About Women and Immigrants
Bill Clinton Pulls Off a Presidential First: A First Lady Speech Delivered by a Man
Yesterday, Democrats Nominated Their First Female Presidential Candidate. Today, Trump Told a Woman to ‘Be Quiet’ on Live TV.
Kim Kardashian Takes Saint West Out on the Town
Visiting New York Showed Me Why I Left
Ask Polly: I’m Broke and I Hate My Job!
Is Watching Gymnastics Worse Than Being an NFL Fan?
Newspapers Announced Hillary Clinton’s Historic Nomination With Photos of Bill Clinton
8 Women on Their Post-Baby Bodies
Chelsea Clinton Wants to Know How Ivanka’s Dad Will Secure Equal Pay for Women
From Our Partners
powered by PubExchange
The Cut’s Latest Beauty FeaturesThe Problem With Sweet-Potato ‘Toast’ and Watermelon ‘Pizza’
Must we lie to ourselves in order to be healthy?The Beauty Sale of the Year Is Here
From La Mer to Tom Ford.Pictures of Food Have Always Been About Status
That oil painting of a fruit bowl was for Likes.Is There Natural Sunscreen in Carrots?
Can eating (or wearing) certain foods protect you against the sun?Adriana Lima’s Biggest Wellness Secret
It involves sweat.The Latest Beauty-Blogger Trend Is So Gross We Can’t Look Away
It's about as terrifying as it sounds.6 Ways to Get Michelle Obama’s Shiny Convention Hair
Glosses, serums, oh my!Of Course the CrossFit Wedding Couple Is From Brooklyn
They got married at Saturday’s CrossFit Games.Of Course This CrossFit Couple’s Wedding Cake Was Paleo
They got married at Saturday’s CrossFit Games.Kylie Jenner Eye Shadow Arrives Today
At 12 p.m. ET.
“It’s all a matter of ignorance.”The One Tool You’ll Need for Smooth Feet
It's Chrissy Teigen's favorite.The Stolen Moon Juice Crystal Finally Speaks Out
She’s in a better place nowThe Easiest Way to Burn 600 Calories Is by Sitting in a 150-Degree Box
Gwyneth Paltrow, Leonardo DiCaprio, and models are all into “detoxing” and sweating it out in hot boxes.Wen Cleansing Conditioner Is Now the Subject of an FDA Safety Alert In Addition to a Lawsuit
There's already a class-action lawsuit regarding the product.Quick, Everybody Convince the Lifestyle Bloggers to Drink Cockroach Milk
OUT: pea milk. IN: cockroaches.Misty Copeland on Protein, Ballerina Bodies, and Unconventional Meditation
“The ballerina body is constantly evolving.”How a Lazy Couch Potato Became an Exercise Freak
In praise of exercise masochism and workouts that make you want to throw up.12 People on Running As Therapy
Because running is free and shrinks aren’t.How Curvy Teen Model Barbie Ferreira Sleeps and Practices Wellness
Sleeping with Barbie Ferreira.