The New Scent to Unite All One Direction Fans

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Photo: Courtesy Photo

The smiley, ever-loving boys of One Direction have regrouped their pretty faces and seemingly endless trove of talents for yet another venture beyond viral pop tunes. This time around, they've tapped into their collective olfactory prowess to concoct their first fragrance, titled Our Moment, both inspired by and dedicated to their adoring, screaming fans. Set to launch this fall, the scent is housed in a sleek glass bottle (complete with a pink mesh flower on top) that will not only enable fans to splash themselves in a juicy blend of pink grapefruit, berries, jasmine petals, and musk, but will also come packaged in a light-pink box stamped with soulful, dapper portraits of Niall, Zayn, Liam, Harry, and Louis. Designed by boys and made for girls, we think — or at least anyone who wants to help the One Direction Our Moment moment sustain itself until one of these guys becomes next decade's Justin Timberlake.