Julianne Moore Is Reed Krakoff’s New Face

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Photo: Reed Krakoff

Julianne Moore is one of fashion's favorite actresses — she gets front-row seats at all the best shows, like Lanvin and Calvin Klein, and walked in Tom Ford's runway show in 2010. She's also fronted campaigns for major brands like Bulgari and Talbots, the latter of which isn't exactly high fashion but probably made up for it with the paycheck. Now she appears in Reed Krakoff's fall campaign, according to WWD, which is a coup for both her and the designer, who's in the process of breaking away from the Coach brand (he'll officially step down from his role as CEO and president next year).

Moore's allegiance to Krakoff dates back to his brand's beginning — she has regularly attended his shows since 2010. He has previously chosen high-fashion models like Julia Nobis, Stella Tennant, and Karen Elson to front his campaigns, perhaps as a means to distance himself from the mass appeal of Coach, whose faces have included popular celebrities like Gwyneth Paltrow. That Krakoff is partnering with a non-model for the first time — albeit one with lots of luxury cachet — suggests he's moving his brand to a higher level instead of working to differentiate himself from Coach. Or hell, maybe he and Moore were just having cocktails and she offered. Who knows. The Polaroid-esque pictures, shot by Krakoff himself, are artsy and pretty.