And now, the female answer to Movember: British women are growing out their pit hair to support Armpits4August, a new initiative to raise money and awareness for those suffering from Polycystic Ovary Syndrome (PCOS), a condition so little known that spell-checker wants me to fix its name. According to the Mayo Clinic, symptoms of PCOS include weight gain as well as excess hair on the face and body (hence the gesture of growing out one's body hair to support PCOS sufferers — although a monthlong weight-gain initiative could be interesting too). Armpits4August's website says that up to 10 percent of women are affected by the disease — which is a lot, considering how little is known about it.
Armpits4August was founded in 2012, so it's still quite small and still restricted mainly to the U.K. Although its participants only number in the hundreds so far, the Telegraph is already billing it as the ladies' version of Movember, an initiative in which men grow mustaches during the month of November to raise awareness of men's health issues. Global awareness of Movember has exploded since its 2003 inception, raising nearly $118 million last year with well over a million mustachioed participants.
The initiative's co-founder, 23-year-old Gina Fuller, tells the Telegraph:
We chose August because it's the month where your armpits are out so everyone can see them. We just went for the month that is the most difficult.
It's also a statement about female pride and solidarity:
We see such a narrow stereotype of what beauty is in the media and magazines, but everybody should be able to express themselves ... I’m quite a relatively regular shaver, compared to the others, and I think we decided to focus on not shaving our armpits because they hold the most stigma. We want to break that down ...
Most women are really supportive; it’s more teenage girls that really struggle with it. They shout out 'that's disgusting', which is quite worrying.
And no, Fuller is not the "type" of girl who normally avoids razors:
If you do see women with armpit hair, it does seem to be a certain type of woman. It’s nice for me to wear pretty dresses and strapless tops and do it.
Perhaps, like Movember, this movement will make it more acceptable for women to enjoy their hairy pits beyond the month of August! Like mustaches, the opposite gender might not be so welcoming of the idea, but it's worth entertaining.
Shop: Outfit of the Week
Most Viewed Stories
Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
It’s Finally Possible to Understand What Happened to Amanda Knox
Looks Like Kate Middleton Is Enjoying the View in Canada
Finally Someone Called Donald Trump a Giant Baby and It Was Michelle Obama
The Very Uncomfortable Experience of Rewatching Election in 2016
Rob Kardashian and Blac Chyna Reportedly Broke Up
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
Ask Polly: Should I Try to Help My Alcoholic Friend?
22 Intimate Lost Photos of Marilyn Monroe
Outrageous Party Photos From Andy Warhol’s Factory Days
From Our Partners
The Zoe Report
powered by PubExchange
The Cut’s Latest Fashion FeaturesCiara's Wedding Dress Was Too Big for the Chapel
To be fair, it was a 13 foot-long dress.You and Rihanna Will Both Want to Invest in Dior’s New Bag
It's got something for everyone.Polo Shirts Have Turned Their Back on Ryan Lochte
Along with his other major sponsors.Ryan Lochte Will No Longer Be Paid to Wear Tiny Bathing Suits
Speedo remains committed to transparency.Laura Brown Is the New Editor-in-Chief of InStyle
After 11 years at Harper’s Bazaar.Tyra Banks Is Going to Teach a Class on Smizing at Stanford
"If I see somebody not paying attention, I’m gonna call on them."This Floating Pier Is the Most Zen Installation Ever
Walking on water in Italy.Nation Is Appalled by Matt Lauer’s Nude Ankles During Ryan Lochte Interview
What’s the opposite of “Jeah”?8 People at the Life of Pablo Pop-up Explain Why Kanye West Is a God
"I mean, Kanye West is just Kanye West. There's not more or less you can say about Kanye West. He's just Mr. West!"A T-shirt Is Enough
Simplicity, versatility, and cool. What more could you want?
She took a perfect pencil dive off a 30-foot yacht.American Apparel Is Being Sued by Former Workers
As the company considers putting itself up for sale.A Gendered History of the Tailored Suit
From Marlon Brando to Coco Chanel.How Zendaya Developed Such Great Style at the Young Age of 19
The star's best looks from Disney to now.Proof That If You’re Chic Enough, a Little Federal Investigation Doesn’t Matter
Is this the best they could do?5,300-Year-Old Mummified Iceman Probably Would’ve Been a Street-Style Star
He had several different looks and was “pretty picky.”J.Crew Has Identified 226 Shades of Pink
Even more than there are shades of gray.Gigi and Bella Hadid Merch Is Now Somehow a Thing That Is Happening
Today in Hadidiana.Gird Your Loins for the Return of Yeezy to New York Fashion Week
The season approaches.This Indie Brand Had a Great Response to Ivanka Trump
When she bought one of their cuffs, they donated the proceeds to the Clinton campaign.