DVF Hires Carine Roitfeld to Reimagine Wrap Dresses

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Photo: Dimitrios Kambouris/Getty Images

Diane Von Furstenberg assembled the dream team when she called upon Carine Roitfeld and Daria Werbowy to help create her fall  2013 ad campaign, reports WWD. The ads, bringing new attention to both DVF's iconic wrap dresses and the debut of the so-called Sutra handbag, feature a Roitfeld-styled Werbowy channeling seventies glam in the paparazzi-inspired shots. “This campaign, like the collection it represents, is really about getting back to our roots. It is about empowering women to be the rock star and the muse of their own lives,” Von Furstenberg told WWD. Between these photos and the video glimpse into her personal archives, DVF is really building on the nostalgia factor these days.