As a spokesperson for L'Oréal, Alexa Chung gave us some of the best and most unexpected hair advice we've gotten in a while. Now, after inking a cosmetics deal with indie beauty brand Eyeko, the multitasking “It” girl allows us all to replicate her impeccable eye makeup with a limited-edition eyeliner and mascara set, featuring her signature (and eye) on the packaging. “Liquid liner is my savior. Other people like other things to feel like they look normal, but for me, I’m pretty much naked without my eyeliner on. It’s my comfort blanket," she told WWD.
She mentions that the idea to endorse the liquid-eyeliner set came to her during a hungover lunch meeting with Eyeko founders, Max and Nina Leykind — so maybe the decision to make the mascara waterproof was inspired by Chung's eye makeup smearing down to her cheeks? Chung's set is on preorder here, but will be available in Sephora, Space NK, and Selfridges starting in November, just after the release of her first book on October 29. Seriously though, is there a venture the model, author, British Vogue editor, underwear aficionado, and Fuse News host won't dabble in? We'd like an Alexa Chung energy-drink collaboration next.
Update Your Beauty & Wellness Routine
Most Viewed Stories
Rob Kardashian and Blac Chyna Reportedly Broke Up
It’s Finally Possible to Understand What Happened to Amanda Knox
The Very Uncomfortable Experience of Rewatching Election in 2016
Outrageous Party Photos From Andy Warhol’s Factory Days
Chelsea Clinton Says She Didn’t Initially Know Her Mom Had Pneumonia Because She Was Trying to Power Through It
22 Intimate Lost Photos of Marilyn Monroe
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
This Lipstick Was Designed by a Woman Who Can See 100 Million Colors
YogaToes Cured My Lifelong Fear of Bunions
The Y Has Returned in a Big Way to YSL
From Our Partners
powered by PubExchange
The Cut’s Latest Beauty FeaturesStudy Confirms What Parents Already Know: Child Care Is Really Freakin’ Expensive
A new report finds that child care is expensive and sometimes hard to find.Lean In’s Workplace Inequality Report Doesn’t Tell Us Anything We Don’t Already Know
They’re not telling women anything we don’t already know.Here’s a Very Good Argument Against Stadium Proposals
What was supposed to be a simple Yankee Stadium engagement turned into a disaster.Yes, You Can Buy a Stylish Coat for Under $200
It can be done.Extravagant Makeup Inspired by Marie Antoinette’s Insane Beauty Routine
CR Fashion Book’s latest shoot.Preschool Teachers May Be Racially Biased Against Students, a New Study Found
The findings of a new study show how deeply rooted racism may be.Ask Polly: Should I Try to Help My Alcoholic Friend?
You’ve already done all you can.Kim Kardashian Says She Developed Thick Skin for the Haters Thanks to Kanye West
She says she used to cry when mean things were said about her.Chelsea Clinton Says She Didn’t Initially Know Her Mom Had Pneumonia Because She Was Trying to Power Through It
She says she found out when her mom showed up at her apartment on September 11.Men Who Protested Ryan Lochte’s Presence on Dancing With the Stars Are Charged With Misdemeanors
Two men were charged with two counts of misdemeanors on Monday.
“It’s not how far we have come but how much further still we have to go.”Young Girl Calls for End to Police Brutality in Heartbreaking Speech
It’s a devastating plea.The Y Has Returned in a Big Way to YSL
This is what Saint Laurent looks like post-Hedi.The Most Dramatic Backstage Photos You’ll See All Fashion Month
Preview the book Landon Nordeman: Out of Fashion.Even 100 Years Ago, People Were Worried About Technology Ruining Relationships
An old cartoon echoes some very modern anxieties.This Lipstick Was Designed by a Woman Who Can See 100 Million Colors
Maureen Seberg can see so many more colors than you.Brad Pitt Skipping Premiere to Focus on ‘Family Situation’
The actor may be gearing up to tell his side of the story in the tabloids this week.Please Help Wesley Snipes Find His Leather Jacket
He will be cold without it.The President of NARAL on What Abortion Means in This Election
It signals how the candidates feel about women.YogaToes Cured My Lifelong Fear of Bunions
The stretch feels like a backbend—but for your feet.