Facebook commerce turned out to be a total failure, but now Twitter is determined to make T-commerce a thing. Business of Fashion reports that the company has appointed former Ticketmaster president Nathan Hubbard as their first head of commerce. Despite the fact that recent data shows that social media really doesn't help brands sell retail (only 0.1 percent of retail customers come from Twitter right now), Hubbard will offer retailers new tools to sell from "inside tweets." The details are still sparse, with vague references to partnerships with "people who have stuff to sell," Hubbard told BoF. But it sounds like whatever it is, it will be more aggressive than already-annoying promoted tweets. This foray into e-commerce is projected to result in $370 billion by 2017. So, uh, start shopping in 140 characters or less?
Most Viewed Stories
It’s Harder to Be Thin Than It Was in the ’80s
Why Do I Jerk Awake Right As I’m Falling Asleep?
From Up Close, Raf Simons’s Vision for Dior Is Clear
The World’s Easiest Way to Highlight Your Face
Michelle Obama: No Boy Is Cute Enough to Keep You From Getting an Education
A Pregnant Supermodel Explains What She Eats
Meet the Prom Queen of Instagram
Selfie Sorority Uses Media Frenzy for Good Cause
Guess Who Renovated This Grand Upper West Side Penthouse
‘Truly Ugly Guy With Glasses’ Is Europe’s Most Virile Man
From Our Partners
Tinder is Trash
Here's What To Buy From J.Crew's HUGE 75-Percent-Off Sale!
How Demi Lovato Embraced This Body “Problem” We All Have
The 21 Sexiest Chuck Bass Moments of All Time
powered by PubExchange
The Cut’s Latest Fashion FeaturesWatch the Akris Livestream
Enjoy!From Up Close, Raf Simons’s Vision for Dior Is Clear
And don't count John Galliano out at Margiela yet.5 Things I Want to Wear From Paris: Part 2
Cropped sweaters, a spangled skirt, and more.Jaden Smith and Kesha Partied This Week
Along with Cindy Crawford, Anjelica Huston, Rita Ora, and Lena Dunham.Kendall Jenner and Gigi Hadid Partied in Balmain
Plus: more highlights from Paris Fashion Week's parties, including Jared Leto.See All the Street Style From Paris Fashion Week
Featuring wooden platforms, velvet robes, and floor-length ponchos.Who Won Best-Dressed at Milan Fashion Week?
Another city, another people's choice Peacock.See Our Exclusive Portfolio From Paris Fashion Week
Photographer Tomasz Lazar's latest dispatch from Fashion Month.Style Smackdown: Olivia Pope vs. Cookie Lyon
Judging the best looks from this week's episodes.Never Mind the Feminist Sound-Bites, Rick Owens Just Showed His Best Clothes Yet
Gymnast models symbolizing "women supporting women" wore mature yet spontaneous looks.
She flashed crowds at her signing in New York.Tom Ford and Lady Gaga Turn the Runway Into a Disco
The designer is showing his newest collection in a video.All About Dior’s Spring 2016 Show
Rihanna, lavender walls, and pointy flats.Cecilia Dean on Her Latest Immersive Fashion Project
A downtown art event with DVF and Proenza Schouler.Dior Built a Huge Flower Wall for Its Show
Just breathe that in.The Selfie-Stick Fashion Generation
Today’s young designers focus too often on their feelings.Rick Owens Dressed Models in ... Other Models
Harnesses were involved.And Now, Celebrity Wax Figures Dressed in Lederhosen
And other Austrian garb. It's Oktober!Nicki Minaj Has the Most-Liked Photos From MFW
And other tidbits from Instagram.Bella Hadid Wants to Compete in the 2016 Olympics
The model is also an accomplished horsewoman.