Following in the footsteps of many an actress turned multi-platform brand machine, Blake Lively is starting her own company! She won't say much about it yet, but don't worry, we'll hear more soon. "It's something that will be launching in a few months and that I'm really, really thrilled about," she tells British Vogue. A few cryptic details: "The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that."
Sounds very GOOP-like ("storytelling" and "curated" being the main buzzwords), but she insists that it's different. "There's nothing like it out there — it's without a genre," she says. "I have so many passions outside of acting and things that I grew up being good at and that I don't utilize when acting. Acting was something that my family did so I just kind of got into it by default."
Based on these hints, plus her well-documented history of buying fancy ovens, kneading pastry dough, and palling around with neighbor Martha Stewart, here's an educated guess: It'll have something to do with food and domesticity. Remember that much-maligned pie-baking interview with Esquire in 2010, when she "jams a few fingers into the hot apples and licks them"? Picture that, only with an upgraded kitchen and Ryan Reynolds occasionally wandering in for a sandwich.
But we're just speculating. After all, she's in a different place these days: "A lot has changed for me in the last year! I got married, I finished Gossip Girl after six years, I had my first break in a while," she says. And whatever her new project may be, it clearly has Anna Wintour's blessing, so that's something.BEGIN SLIDESHOW
Most Viewed Stories
It’s Harder to Be Thin Than It Was in the ’80s
Why Do I Jerk Awake Right As I’m Falling Asleep?
From Up Close, Raf Simons’s Vision for Dior Is Clear
The World’s Easiest Way to Highlight Your Face
A Pregnant Supermodel Explains What She Eats
Michelle Obama: No Boy Is Cute Enough to Keep You From Getting an Education
Meet the Prom Queen of Instagram
Selfie Sorority Uses Media Frenzy for Good Cause
Guess Who Renovated This Grand Upper West Side Penthouse
‘Truly Ugly Guy With Glasses’ Is Europe’s Most Virile Man
From Our Partners
The Zoe Report
Why I Quit Shopping At Zara
Who What Wear
The Zara Outfit Every Girl In New York City Is Wearing
How Fashion Girls Find The Best Sh*t At Target, H&M & Forever 21
5 Must-Have Products for Your Makeup Bag
powered by PubExchange
The Cut’s Latest Fashion FeaturesCéline's Woman-Friendly Triumph
Phoebe Philo remains in touch with what women want to wear.Watch the Akris Livestream
Enjoy!From Up Close, Raf Simons’s Vision for Dior Is Clear
And don't count John Galliano out at Margiela yet.5 Things I Want to Wear From Paris: Part 2
Cropped sweaters, a spangled skirt, and more.Jaden Smith and Kesha Partied This Week
Along with Cindy Crawford, Anjelica Huston, Rita Ora, and Lena Dunham.Kendall Jenner and Gigi Hadid Partied in Balmain
Plus: more highlights from Paris Fashion Week's parties, including Jared Leto.See All the Street Style From Paris Fashion Week
Featuring wooden platforms, velvet robes, and floor-length ponchos.Who Won Best-Dressed at Milan Fashion Week?
Another city, another people's choice Peacock.See Our Exclusive Portfolio From Paris Fashion Week
Photographer Tomasz Lazar's latest dispatch from Fashion Month.Style Smackdown: Olivia Pope vs. Cookie Lyon
Judging the best looks from this week's episodes.
Gymnast models symbolizing "women supporting women" wore mature yet spontaneous looks.Grace Jones Is Having the Wildest Book Tour Ever [NSFW]
She flashed crowds at her signing in New York.Tom Ford and Lady Gaga Turn the Runway Into a Disco
The designer is showing his newest collection in a video.All About Dior’s Spring 2016 Show
Rihanna, lavender walls, and pointy flats.Cecilia Dean on Her Latest Immersive Fashion Project
A downtown art event with DVF and Proenza Schouler.Dior Built a Huge Flower Wall for Its Show
Just breathe that in.The Selfie-Stick Fashion Generation
Today’s young designers focus too often on their feelings.Rick Owens Dressed Models in ... Other Models
Harnesses were involved.And Now, Celebrity Wax Figures Dressed in Lederhosen
And other Austrian garb. It's Oktober!Nicki Minaj Has the Most-Liked Photos From MFW
And other tidbits from Instagram.