Aussie brogrammers Jethro Batts and David Boulton kicked off influential tech blog TechCrunch's annual Disrupt Conference hackathon on Sunday with TitStare, a "joke" app for curating and sharing photos of boobs.
"Did you know that looking at breasts is directly linked with a good healthy heart?" said Boulton in the pair's faux-infomercial-style demo.
"So what's the problem, Dave?" Batts asked.
"Well, women just aren't that warm to it," Boulton explained, to laughs.
Who says the tech industry is hostile toward women?