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Fashion Week’s Biggest Swag Bag Weighs 70 lbs.

Every year, Allure magazine hosts the "Oprah's Favorite Things" of Fashion Week parties to celebrate its annual "Best of Beauty" issue. As is tradition, guests gazed at displays of Allure's favorite Q-tips and cuticle oils while Allure honchos gave speeches at Lincoln Center's jazz hall last night — all while counting down to 8 p.m., the moment when they could claim the heftiest of swag bags: 70 pounds of beauty products, valued at $3000, and packed into a jewel-toned suitcase on wheels.

"All of a sudden I looked up at like 8:04 and everyone was gone," one attendee mused. Here are the 138 items in this year's suitcase:

• Almay Color + Care Liquid Lip Balm

• Aloxxi Dry Shampoo

• Alterna Caviar Anti-Aging Replenishing Moisture Shampoo

• Alterna Caviar Anti-Aging Replenishing Moisture Conditioner

• Arcona Triad Pads

• Artistry Youth Xtend Serums

• Aveda Pure Abundance Style Prep

• Aveeno Daily Moisturizing Lotion

• bareMinerals Marvelous Moxie Lipstick

• Bausch + Lomb Multi-Purpose Solution

• Bausch + Lomb Alaway Allergy Eye Itch Relief

• Benefit They're Real Mini Mascara

• Bioelements Oil Control Mattifier

• Biore Pore Unclogging Scrub

• Bliss Spa Grapefruit+Aloe Body Butter

• Borghese Fango Body Refining Polish

• Burt's Bees Gud Red Ruby Groovy Natural Body Lotion

• Burt's Bees  Intense Hydration Treatment Mask

• Butter London Lippy Tippy Tinted Lip Balm

• CeraVe Therapeutic Hand Cream

• Cetaphil DermaControl Oil Control Moisturizer

• Cetaphil DermaControl Oil Control Foam Wash

• Clairol root touch-up free product coupon

• Clarins Beauty Flash Balm

• Clean & Clear 3-in-1 Exfoliating Cleanser

• Clear Damage & Color Repair Deep Nourishing Treatment Mask

• Clinique  Dramatically Different Moisturizing Lotion+

• CND SolarOil Nail & Cuticle Conditioner

• Colgate Optic White Dual Action Toothpaste

• Colgate Optic White 360 degree Toothbrush

• Coty Ck one pure color lipstick

• Dickinson's Original Witch Hazel Oil Controlling Towelettes

• Dr. Brandt BB MATTE light to medium

• Dr. Colbert M.D. Nourish Eye Cream

• E.L.F. Contouring Blush & Bronzing Powder

• Elizabeth Arden Beautiful Color Smoky Eyes Pencil

• Essie Apricot Cuticle Oil

• Estée Lauder Advanced Night Repair

• European Wax Center Gentle Exfoliating Gel

• Express GLAM Fragrance

• FLOWER Beauty Zoom-In Ultimate Mascara

• FLOWER Beauty Eyeshadow Quad

• FLOWER Beauty Crème Blush

• Garnier Skin Renew Dark Sport Treatment Mask

• Garnier Sleek & Shine Sleek Finish 5 in 1 serum spray

• Garnier Triple Nutrition Miracle Dry Oil

• Goody Ouchless Bands 

• Hoof Hands Hard As Hoof Nail-Strengthening Cream

• Icing Salon Quality Makeup Brushes & Accessories

• Infusium Repair and renew leave in treatment

• Interparfums Anna Sui la Vie de Bohème

• It's a 10 Miracle Leave In

• Jane Iredale PureGloss Lip Gloss

• Jergens Shea Butter Deep-Conditioning Moisturizer

• Jergens Natural Glow Daily Moisturizer

• John Frieda Blow-Out Spray

• John Frieda Original Frizz-Ease Serum

• John Frieda Secret Weapon

• John Frieda Brilliant Brunette Colour Shampoo

• John Frieda Brilliant Brunette Colour Conditioner

• Joico Power Spray Fast-Dry Finishing Spray

• Josie Maran Magic Marker Lip Stain

• Julep Freedom Polymer Top Coat

• Jurlique Herbal Recovery Advanced Serum

• Kate Spade Live Color Fully

• Kiss Nails imPress Press-On Manicure

• Laila Ali Ceramic Root Styler

• Lancôme Visionnaire Advanced Skin Corrector

• Laura Mercier Foundation Primer Radiance

• Living Proof Prime Style Extender

• L'Occitane Almond Shower Gel

• L'Oréal Paris Revitalift Miracle Blur

• L'Oréal Paris Advanced Haircare Total Repair 5 Damage Erasing Balm

• L'Oréal Paris Voluminous Mascara Original

• Marchesa Hair Clip & Perfume Sample Package

• Mary Kay True Dimensions Lipstick in Mystic Plum

• Matrix/Biolage Exquisite Oil

• Maybelline Volum'Express Big Eyes Mascara

• Molton Brown Black Pepper Body Wash

• Moom Organic Eyebrow Shaping Kit

• Motions Straight Finish Cleanser

• Neutrogena Ultra-Gentle Daily Cleanser

• No Nonsense Fashion Tights

• Not Your Mothers Clean Freak Refreshing Dry Shampoo

• NYC Smooth Skin Perfecting Primer

• NYC Applelicious Glossy Lip Balm

• OG Sacks $20 off card

• Olay Pro-X Tone Correcting Protocol

• OPI Liquid Sand in Alcatraz Rocks

• Origins  GinZing Eye Cream

• Oscar de la Renta Live in Love Perfume Roller Ball

• Pacifica Island Vanilla Body Butter

• Pantene Ultimate 10 BB Crème

• Paul Mitchell Dry Wash Waterless Shampoo

• Philosophy Full of Promise Treatment Duo

• Physician's Formula Shimmer Strips Custom Eye-Enhancing Shadow and Liner

• Pop Beauty Peak Performance Mascara

• PRAImordial Stellar Serum (1.0 fl oz)

• PRAImordial Weightless Gravity G-Force Creme

• Pretty Yum Thing Mix of Products

• Proactiv Refining Mask

• Pureology Colour Fanatic

• Q-Tips Precision Tips

• Redken Powder Refresh 01 Dry Shampoo

• Rembrandt Intense Stain Dissolving Strips

• Revlon  Super Lustrous Lipgloss

• Rimmel Lash Accelerator Endless Mascara

• Rimmel Kate Moss Lipstick

• RoC Multi Correxion Lift Anti-Gravity Eye Cream

• RUSK deepshine Color Care Invisible Dry Shampoo

• Sally Hansen Salon Effects French mani in French twist

• Sally Hansen Fuzzy Coat in Fuzz-Sea

• SAMY Fat Hair Amplifying Hairspray

• Schick Quattro for Women

• Schick Intuition Pure Nourishment

• Seche Vite Dry Fast Top Coat

• Sephora The Mono Shadows and Compact Set

• Sexy Hair Spray & Play Volumizing Hairspray

• Sexy Hair Play Dirty Dry Wax Spray

• Shea Moisture Coconut & Hibiscus Curl & Shine Shampoo

• Simplecare DIY Make Your Own Mask Kit

• Skinceuticals CE Ferulic

• Smashbox Camera Ready CC Cream

• St. Ives Revitalizing Pear & Soy Body Wash

• St. Tropez Self-Tan Bronzing Mousse 4 oz. and Applicator Mitt

• Starbucks Refreshers Strawberry Lemonade

• Stila Convertible Color Dual Lip & Cheek Cream

• Suave Moroccan Argan Styling Oil

• Tan Towel Classic 5 Towelettes

• Tresemmé Keratin Infusing Smoothing Serum

• Tweezerman Slant Mini Tweezers

• Uber $20 new user gift card

• Ulta Raincoat Mascara

• Yes to Grapefruit daily facial scrub

• Youngblood Anti-Shine Mattifier

• Revlon Lip Gloss

• ZOYA Nail Polish

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.


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