Last night Macy's feted their latest line, Maison Jules, a collection of Parisian-inspired separates like printed dresses, cashmere cardigans, and skinny trousers. Models in various looks from the collection were perched atop bicycles or holding poles on a circular platform that rotated slowly. At the center was the campaign star, French "It" girl and personal style blogger Jeanne Damas clad in a sparkly gold dress, messy updo, and perfect red lip. Virtually unknown Stateside, the 21-year-old petite beauty and dead ringer for Lou Doillon has quite the following, which earned her a contract with IMG models. She's posed for the likes of Olivier Zahm, Surface to Air, and Petit Bateau to name a few, but Macy's marks her first U.S. project and debut to the American masses.
To add further French cred to the collaboration, Garance Doré shot the campaign, which features street-style-esque photos of Damas. "I kept the spirit of what I captured in Paris at the beginning [of my blog]. I gave them locations I knew and loved. It’s a very personal map of Paris," explains Doré. The images, displayed on screens around the gallery, show Damas riding a bike along the Seine, enjoying a cup of coffee, or sitting thoughtfully in front of the Eiffel Tower.
As for Damas, her plans aren't limited to just modeling. As a third-year student studying theater, she dreams of a future starring in both movies and the stage. She says of her career goals, "I love comedy, but I don't know if I'm funny. But I'd love to work with Woody Allen!" But before she does that, might we suggest a hair campaign? Those perfectly tousled tresses deserve a special spotlight of their own. When asked about how she maintains her undone look, Damas answers in the most French way possible: "I don’t do anything for my hair. I wash it every two or three days and go. Just shampoo, no conditioner."
Click ahead to see pictures from last night, along with some shots from the campaign.BEGIN SLIDESHOW
Most Viewed Stories
‘Weed Dick’ Is the New Way for Men to Sexually Disappoint You
Portraits of Privilege: A Teen Demands Mac ’n’ Cheese
How to Get Out of Any Party Conversation
The Big Secret of Every Dating App: Tech Doesn’t Matter
Amber Rose, Populist Slut Hero of Our Time
7 Alternatives to Those Sold-Out L.L. Bean Boots
Staving Off Cynicism at Comme des Garçons, McQueen, and Céline
Adriana Lima on Boxing, Brazilian Beauty Secrets
Why Do I Jerk Awake Right As I’m Falling Asleep?
From Our Partners
Thrillist: Things No Self-Respecting Adult Should Be Doing on Facebook
15 Ways You Know a Girl Studied Abroad in Paris
This 30-Day Squat Challenge Will Transform Your Body
Fabulous Find of the Week: Forever 21 Trench Coat
powered by PubExchange
The Cut’s Latest Fashion FeaturesWatch the Louis Vuitton Livestream
Enjoy!Libertine’s Designer Once Faked a Note From Cher
And other anecdotes from his new book.See All the Street Style From Paris Fashion Week
Rihanna, Salma Hayek, and Phoebe Philo were among the peacocks.Karl Lagerfeld Won’t Offer Himself Up to Science
He says researchers have approached him about testing his DNA.Staving Off Cynicism at Comme des Garçons, McQueen, and Céline
A counterpoint to luxury-mongering.Cate Blanchett Wore a Hot-Pink Suit
Barbie, is that you?All About Chanel’s Airport-Themed Show
Paging Mr. Lagerfeld!Watch the Valentino Livestream
Enjoy!5 Things I Want to Wear From Paris: Part 3
Stripes, embroidered separates, and Céline studded boots.Cindy Crawford on Bagels, Instagirls, and Bringing the Supermodel Era to TV
And how she's helping her daughter navigate the pressures of the modeling industry.
Dreamy.See Our Exclusive Portfolio From Paris Fashion Week
Another fashion month dispatch from photographer Tomasz Lazar.Coddington, Kawakubo Star in Interview Portfolio
They were photographed for a sweeping 60-page section by Fabien Baron.American Apparel Files for Bankruptcy
Current shareholders, including Dov Charney, will no longer control the company.The Retired Modeling Agent Who Loves Empire
“I started my own agency — we represented Twiggy — but went off to be assistant to the actor Yul Brynner, who was dating my roommate at the time.”Bright Coats for Cold Days
New York women in winter's least-boring outerwear, from bright-green alpaca fur to leopard-print mohair.Céline’s Woman-Friendly Triumph
Phoebe Philo remains in touch with what women want to wear.Watch the Alexander McQueen Livestream
Enjoy!Watch the Akris Livestream
Enjoy!From Up Close, Raf Simons’s Vision for Dior Is Clear
And don't count John Galliano out at Margiela yet.